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La Wrangler, fondata nel 1947, è una delle più vecchie e popolari marche di jeans del mondo. L’industria è gestita dalla VF Corporation, che possiede anche la Lee, la JanSport e la North Face.

La Wrangler Jeans fu creata dalla Blue Bell, che acquistò l’industria intorno agli anni ’40. La Blue Bell si unì alla Bernard Lichtenstein (‘Rodeo Ben’), una marca polacca che si occupava di vestiti per cowboy, che aiutò l’agenzia a creare i primi modelli di pantaloni. La Wrangler Jeans era nata. L’ufficializzazione di questa nascita giunse nel 1947 e da quel giorno la Wrangler creò milioni di modelli di jeans diventando la potenza commerciale che è tutt’oggi.

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